Apple is starting a war over privacy with iOS 14 – publishers are naive if they think it will back down
- Written by Ana Isabel Domingos Canhoto, Reader in Marketing, Brunel University London
Ten four, let's go to war!DANIEL CONSTANTEiPhone users are about to receive access to Apple’s latest mobile operating system, iOS 14. It will come with the usual array of shiny new features, but the real game-changer will be missing – at least until January.
For the first time, iOS 14 is to require apps to get permission from users...