Luxury goods: why elite brands are weathering the pandemic better than high street retailers
- Written by Shaun Borstrock, Associate Dean of School, Design, Business and Innovation, Head of Creative Ideas, HertsPropeller, The Digital Hack Lab and In Pursuit of Luxury, University of Hertfordshire
Masters of il-Louis-ion.andersphotoClothes shops are among the worst hit retailers from the coronavirus pandemic. Sales in the UK are still well down on pre-March levels. Big players such as H&M and Gap are closing stores, and jobs are being lost. Strikingly, luxury brands appear to be weathering the conditions relatively well.
Certainly, they...