'Never let a crisis go to waste': how three CEOs helped their companies thrive in a pandemic
- Written by Thomas Malnight, Professor of Strategy, International Institute for Management Development (IMD)
Some businesses have managed to build positive outcomes from the crisis.MicroOne/ShutterstockThe COVID-19 pandemic has prompted different responses from company CEOs seeking to ensure their businesses survive. Keeping their employees safe has been the first priority, but beyond that, their task has involved understanding the situation, launching...