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Five ways Black Friday shopping will be different in 2020

  • Written by Amna Khan, Senior Lecturer in Retail and Consumer Behaviour, Manchester Metropolitan University
Five ways Black Friday shopping will be different in 2020Not as simple as it used to be.Patrick Shutterstock/Shutterstock

Friday November 27 marks a key date in the UK’s retail calendar as consumers head online to take advantage of thousands of so-called “Black Friday” discounts. Although the name was traditionally used in the US for the Friday following Thanksgiving, in recent years...