Topshop: how the once trendsetting brand fell behind the times
- Written by Julie Hodson, Senior Lecturer in Fashion Business, Manchester Metropolitan University
Once a maker of trends and now a follower of them, Topshop became less competitive as online shopping became more popular. Willy Barton/ShutterstockThe British fashion group Arcadia has fallen into administration, leaving 13,000 jobs at risk. Arcadia’s market share slumped from around 4.5% in 2015, to 2.7% in 2020. The group’s extensive...