Pursuing Tesla's electric cars won't rev up VW's share price
- Written by Hamza Mudassir, Visiting Fellow in Strategy, Cambridge Judge Business School
The 2015 diesel scandal resulted in a 40% drop in the company's share price at the time. A. Aleksandravicius/ShutterstockVolkswagen’s chairman, Herbert Deiss, has been struggling to bring the company’s stock price back to its previous heights since he took over the reins of the German car maker six years ago. The business has been...