The UK needs a rebrand – an expert explains how
- Written by Paul Temporal, Associate Fellow, Saïd Business School, University of Oxford
Wakey Wakey.Steve Harvey, CC BY-SAAs the UK prepares for economic recovery from COVID and makes the best of Brexit, it is striking that there has been no talk of investing in the national brand. A post-Brexit “global Britain” will need more than rhetoric – and something more sophisticated than the nine-year-old GREAT Britain promo...