How retail giants could thrive on the post-pandemic high street
- Written by Tamsin McLaren, Lecturer in Marketing, University of Bath
Shutterstock/Yau Ming LowEven before COVID-19, the British high street was undergoing slow and painful decline. Independent shops were struggling, department stores were fighting for survival, and well known chains were scrapping over market share.
A year on from March 2020, and shopping habits have changed drastically. “Non-essential”...