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Morrisons' bidding war: buyers promising to do right by staff and customers are wearily familiar

  • Written by Steven McCabe, Associate Professor, Institute for Design, Economic Acceleration & Sustainability (IDEAS), Birmingham City University

British supermarkets are generally viewed as a sound investment for those wanting steady if not spectacular returns. Shoppers may regard them as essential, especially during the pandemic, but over the years their asset worth has not risen comparable to, for example, tech stocks.

This may be about to change because of the “bidding war”...