Four clothing businesses that could lead us away from the horrors of fast fashion
- Written by Elaine L Ritch, Senior Lecturer in Marketing, Glasgow Caledonian University
She's not gotta have it. The Blowup/Unsplash, CC BY-SAIt makes no sense to keep exploiting natural resources to feed an ever-consuming market, but this remains the nature of high-street fashion. Resources are finite - as is the space for landfill - but too often clothes shopping is about buying cheap soulless garments that end up being thrown away...