Richard Branson aims to float Virgin Atlantic while air travel is in doubt – yet he might pull it off
- Written by John Colley, Professor of Practice, Associate Dean, Warwick Business School, University of Warwick
Harvard Business School strategy guru Professor Michael Porter famously described the airline industry as “one of the least profitable industries known to man”. He said most airlines are predominantly losing money, “punctuated by brief periods of mediocre profits”.
Virgin Atlantic’s profits have not always been...