The experience economy will not fully recover – consumers will pay to perform in future instead
- Written by Brendan Canavan, Senior Lecturer in Marketing, University of Huddersfield
Insta-tastic. Sharon McCutcheonNo list of seminal business books would be complete without The Experience Economy, the 1999 bestseller by American academics B Joseph Pine II and James H Gilmore. They argued that the selling of experiences was the fourth great stage in our consumer development after commodities, goods and services.
They explained...