Not every football club is going under – here's how some are improving financial results
- Written by Sascha L. Schmidt, Professor and Director, Center for Sports and Management, WHU – Otto Beisheim School of Management
COVID-19 has proven itself a devastating opponent for professional sport around the world. Major events have been cancelled or postponed, and the financial security of many athletes and teams remains bleak.
In football, for example, there are fears that even the top flight clubs in Europe could lose €4 billion over the next two years....