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How to start a business: a beginner's guide by an expert in strategy

  • Written by Lianne Taylor, Programme Director UEA Africa Lecturer in Entrepreneurship and Strategy, University of East Anglia
How to start a business: a beginner's guide by an expert in strategykelly sikkema G H qZOA unsplashKelly Sikkema / unsplash, FAL

2020 was the Chinese Year of the Rat – associated with the “rat-like qualities” of quick thinking and adaptability leading to success and wealth. After a year of challenges, with many people selecting or being forced into self-employment and starting a business, how can...