Streaming wars: how threatening are they really to the film industry?
- Written by Gianluca Sergi, Director, Institute for Screen Industries Research and Associate Professor of Film and Television, University of Nottingham
The decision by Warner fuels a popular fallacy that studios simply react to what customers want.Cory Seamer/ShutterstockIn a world of countless entertainment opportunities, movies are one of the few remaining proven ways to attract a new audience and retain existing ones. Yet the dominant narrative seems to be that in the age of the internet the...