The history of sneakers: from commodity to cultural icon
- Written by Naomi Braithwaite, Senior Lecturer in Fashion Marketing and Branding, Nottingham Trent University
Sneakers have become highly covetable collectors' items. Zarya Maxim Alexandrovich/ ShutterstockSneakers (or trainers if you’re British), once the symbol of athleticism, have transcended their primary function to become commercial and fashionable objects of desire. From sportswear and street style to catwalk fashion, sneakers have made their...